Marketing Committee

Get Connected Icon Get Connected Icon ongoing

Description

Marketing Committee – Responsibilities 

Brand Awareness & Messaging 

  • Ensure consistent branding and messaging across all marketing materials. 

  • Help communicate Habitat’s mission, impact, and events to the community. 

Marketing & Communications Strategy 

  • Develop and refine marketing strategies to support fundraising, volunteer recruitment, and donor engagement. 

  • Identify target audiences and recommend best channels for outreach. 

Social Media & Digital Engagement 

  • Assist in managing and growing Habitat’s social media presence. 

  • Create and share engaging content, including success stories, event promotions, and impact highlights. 

  • Monitor social media engagement and suggest strategies for improvement. 

Content Development & Storytelling 

  • Collect and share homeowner stories, volunteer testimonials, and donor impact stories. 

  • Help create compelling content for newsletters, press releases, and website updates. 

Event Promotion & Outreach 

  • Develop marketing campaigns for Habitat’s annual events, such as the Fundraising Breakfast and Golf Outing. 

  • Assist in designing promotional materials, including flyers, invitations, and social media graphics. 

  • Leverage personal and professional networks to spread awareness and increase event attendance. 

Media & Public Relations 

  • Identify opportunities for media coverage and press engagement. 

  • Assist in drafting press releases and coordinating interviews. 

  • Build relationships with local media, influencers, and community partners. 

Community Engagement & Partnerships 

  • Identify and foster partnerships with businesses, influencers, and organizations that align with Habitat’s mission. 

  • Promote Habitat’s initiatives through community events, sponsorships, and collaborations. 

Marketing Analytics & Performance Tracking 

  • Track and analyze the effectiveness of marketing campaigns. 

Details

Get Connected Icon 16 and older
Get Connected Icon Is Not Family Friendly
Get Connected Icon Is Not Outdoors
Get Connected Icon Is Wheelchair Accessible

Location

Get Connected Icon 1920 Hutton St
Wilmington, DE  19802